We’ve been in the search marketing business since 1991 and, that entire time, have been expecting an onslaught of competitors to come out of the woodwork. After all, search engine marketing (SEM) is a great business to be in! It is in high demand with low supply and provides effective, affordable and measurable marketing data. [...]

If you’re not careful, Pay-Per-Click (PPC) Marketing campaigns can be the undoing of your internet business. There are so many people that launch into an PPC campaign without really knowing what they are doing. The big downside to this is that you end up spending hundreds to thousands of dollars advertising your product or website [...]

Somebody brought this up at the Warrior Forum the other day and when I thought about it, I realized how common this problem really is. Actually, it’s more stupidity than a problem. I’m talking about people who come to forums, cry the blues that they aren’t making any money and then turn around and start [...]

It’s enough to make you question the wisdom of including ‘free speech’ as a constitutional right. Take this little test. Pick a company, product, service, enterprise, potion, lotion, pill, gadget, widget – you name it. Here is the one qualification that it must have: you know PERSONALLY, FIRST HAND, that it is a GOOD thing. [...]

A toll free phone number is often overlooked by e-commerce websites because they feel as though having a website and email address set up is good enough. This is a huge mistake for these companies to make as customers are now demanding a more personal level of communication. Anyone who runs a website should now [...]