3 Key Components To Building Your Names List

Building your names list is one of the most important aspects of your business, be it an online or traditional business. This often overlooked process is a long-term investment which will be profitable for you in the long run, when done properly. I am sure you have heard the term ” the money is in the list” – this is true to an extent. Having a growing names list is an extremely important part of your business process, equivalent to inventory in a traditional business. It also provides excellent leverage, by allowing you to follow up with your subscribers, send out promotions, and advertise product launches effortlessly.

This article will highlight three key components essential to building your names list:

Autoresponder

The autoresponder it the most important tool that you need to invest in to automate the process of building your names list. Be sure to get a tried and trusted system like Aweber or iContact – avoid the free versions in order to save yourself a lot of grief. You should preferably make use of the double opt-in option, so as to avoid being labelled as a spammer. The autoresponder programs usually have an interactive guide to help you get started

Squeeze Page / Landing Page

Think about designing a squeeze page which serves the sole purpose of getting contact information out of your prospects. The squeeze page should give a promise of what they will get in return for their name and email. Make this page appealing to the reader, by employing engaging copy. Think back to the past when you actually subscribed to a page online – what was it that attracted you? Try and recall that experience and duplicate it on your own page. Feel free to add valuable information that you don’t expect anything in return for.

Ethical Bribe

One effective way to encourage people to give you their names and email address is to offer an ethical bribe in return. This is typically in the form of freebies such as a free report or e-book related to your niche. It is important to ensure that the free stuff you give away offers high perceived value. Do not think that because it is free you can just give anything. Select this carefully so that it is appreciated by the recipients, and this will increase their trust in you.

These three key components, when implemented properly will go a long way in building your names list for a long time to come.