5 Innovative Ways To Advertise Your Website - John Trout

1. Directory Linking
Create a directory of websites on a specific topic. Give people the option of adding the directory to their website by linking to it. Put your business advertisement at the top of the director’s homepage. This technique will get lots of people to link to your website and give you free advertising.

2. Bonus Advertising
Do you have a product or service that doesn’t sell good? Offer it as a free bonus for someone else’s product or service. Get free advertising by placing your website or business ad on the product or in the product package.

3. Autoresponder Trade
Trade autoresponder ads with other businesses. If both of you send out information with autoresponders just exchange a small classified ad to put at the bottom or top of each other’s autoresponder message.

4. Tip Line
Start a free tip line. Offer a free daily, weekly, or monthly tip recorded on your voice mail. The tips should be related to your business. Include your ad for your website or business at the beginning or end of your message.

5. Content Swap
Exchange content with other websites and ezines. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content.

Quote of the Day:

“Many people assume that mental and physical abilities necessarily decline with age, that we are, after age twenty-five, losing significant brain capacity on a daily basis. In reality, the average brain is capable of improving with age.” — Michael Gelb and Tony Buzan